Digital Product Passport
From 12 August 2028, your packaging must carry a data carrier (QR code) giving access to its digital passport. Here's what the DPP requires, how it fits with the PPWR, and how to prepare your data today.
Definition
The DPP is a digital record of standardised product information — composition, performance, recyclability, sorting instructions — accessible by scanning a data carrier. Its overall framework is the ESPR (Regulation (EU) 2024/1781). For packaging, it's the PPWR (Article 12) that mandates the data carrier on packaging from 12 August 2028, shared with any product-side passport.
DPP and PPWR
Two complementary texts. The PPWR mandates the carrier (the QR code on packaging) and the related compliance information. The ESPR defines the content and infrastructure of the digital passport. The same QR serves both — you don't manage two carriers.
Data model
Material composition and substrate (type, grammage)
Recycled content
Recyclability (grade, PPWR Article 6)
Compliance: PFAS, heavy metals, food contact (Article 5)
Sorting and recycling instructions
Primary data
Reliable data already exists where packaging is made: substrate, inks, quantities and coverage are known at print. Rather than re-keying it by hand, PPWR Connect is built to draw on primary data measured at the press (via our production-control solutions) — for compliance, and tomorrow a DPP, grounded in facts, not estimates.
Timeline
12 February 2025
PPWR enters into force.
12 August 2026
General application (compliance, Declaration of Conformity, EPR).
12 August 2028
DPP data carrier mandatory on packaging (Article 12).
Get ready
Map your SKUs and their packaging composition.
Centralise supplier and printer data (substrate, inks, recycled content).
Update your Declarations of Conformity and EPR registration.
Plan for the data carrier: one identifier per item.
PPWR Connect already helps with steps 1–3 — and the DPP module is coming.
Stay informed
We'll email you once, when the Digital Product Passport module is ready. No marketing list, unsubscribe anytime.
FAQ
Yes. The PPWR (Article 12) requires a data carrier (QR code or equivalent) on packaging from 12 August 2028, giving access to passport information.
The PPWR mandates the data carrier on packaging; the ESPR (Regulation (EU) 2024/1781) defines the passport's content and infrastructure. They share the same QR code.
Material composition, substrate, recycled content, recyclability, compliance (PFAS, heavy metals, food contact) and sorting/recycling instructions.
The data carrier on packaging is required from 12 August 2028 (PPWR, Article 12).
The economic operator placing packaging on the market (brand or manufacturer), with data often supplied by their suppliers and printers.
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